Performance Marketing

Using data, we assist you in the scaling up of your marketing reach. Optimising budgets coupled with the knowledge of the market and where your company stands, allows us to develop a customised marketing programme that will align with your business objectives.

Search Engine Optimization

Increase your bottom line with Search Engine Optimisation (SEO), to encourage organic visits and followerships. Our specialist teams help rank your website effectively on search engines, so you don’t get lost in the shuffle.

Technical SEO

The usage of detailed analytic tools allows us to study the landscape and implement strategies using the corresponding techniques:

Internal Crawl & Linking Improvement
Technical SEO Code Optimisation
Technical SEO Website Debugging
SEO Penalty Removal
Page Speed Optimisation
Optimization for Google Featured Snippets
International SEO Configuration

On Page SEO

We understand that optimising content to align with key targeting strategies is paramount in the journey to secure good organic search visibility. Some of the key areas we focus on when approaching a campaign or consultancy are:

Meta Title & Description Optimisation
Keyword Variation Optimisation
Image Optimisation
Content Structure and Style Approach

Paid Search Strategy

Our team offers you laser-targeted visibility, which speeds up the consumers’ buying journey and boosts your conversion rate. To do this, we tailor an effective paid search strategy to maximise the ROI from your paid search budget allocations Using iIntegrated SEO and PPC campaigns, we offer maximum visibility, drive relevant traffic and deliver results that could extend into long-term benefits.

Social Media Marketing

Creating the face of a brand on social media can be a tough task, punctuated by the saturated sea of brands all vying for the elusive balance of niche content, and a direct conversion rate.
At IQ, we amplify your message across social media platforms by creating a unique identity and tone. We help you connect with customers, and easily promote services and products where most users spend their time; scrolling through their feeds.

Email Marketing

Your email strategy should fall securely into place within your omnichannel strategy and we provide a full-service solution! Developing, implementing, and managing your email strategy, as well as measuring its impact on lead generation, sales, and revenue, allows us to implement a strategy with no stone unturned.

Content Development

An influential social media presence is critical to the way a business is perceived online. This notion is what drives us to help our clients create relevant and engaging content, to target specific audiences. By leveraging innovative content formats to communicate your brand’s unique stories, we facilitate high levels of engagement with your audience and build rapport to reach successful lead conversions, on a grander scale.