Create Lab

Category : Education
IQ Capabilities : Digital Marketing, Design

The Business Challenge

Skuad is a company based in Singapore that offers a One-stop platform to manage Hiring, Onboarding, Benefits, Payments and Compliances in 150+ countries. The key challenge was reaching out to specific professionals and corporates and communicating the use of the platforms through digital channels.

What We Did

Analyzed market and conducted consumer research, to provide the client with a content strategy, digital marketing strategy to fulfill their marketing and sales objectives. Our efforts were focused on delivering the right messaging to the right audience.

The Results

Development of a channel strategy, content strategy along with a performance marketing campaign to drive lead generation for the coding programs.