Category : Beverages
IQ Capabilities : Business Design, Design, Campaign Management
Prior to this, Lipton was a well known, but function-oriented tea brand. They sought us out to create an innovative campaign to drive engagement and create excitement around the lipton name.
We put together a 360 campaign that introduced a pop-up tea room for the Galle Literary Festival which was driven by enhanced engagement and experiential content.
The pop-up saw high footfall during the festival that generated more than 30 hours of footage for the brand’s content. As a result Lipton experienced high organic performance on Facebook in the pre and post-campaign stage with high levels of engagement from audiences.