Category : Travel & Tourism
IQ Capabilities : Business Design, Design
Maldives has been perceived as a destination and playground for rich, luxury-seeking travelers. The challenge was to redefine the travel experience and appeal to broader, more diverse traveler populations whilst gaining an edge over competition.
Analyzed market and consumer research, immersed ourselves in the local culture and experience, to provide the client with a new branding & positioning strategy that elevated the travel experience beyond resorts and suited multiple travel personas.
A roadmap for growth, new brand identity, value proposition design, content development, digital community management, and website design.