Category : Travel & Tourism
IQ Capabilities : Business Design, Design, Tech
The modern traveler was no longer attracted to the brochure-based promise of a travel experience. Instead, they craved the local experience, living the life of a local in its purest form. The expectations of the travel sector had become simpler, granting travellers the opportunity to gain an authentic Sri Lankan experience. Hence, the challenge was to drive discovery of Sri Lanka via content.
IQ structured a business model, designed a brand identity, provided a visual look and feel system, guidelines on language, tonality, photography and mood.
Created the #Travsome philosophy, a platform and community that was based on inspiring, educating, and creating a sense of camaraderie amongst like-minded travelers.